Celebrating its 60th (Diamond) anniversary, the proudly independent logistics provider launches a new brand identity and company manifesto: “Powered by Better.” The refresh signals a new era of expansion for the Kent-based firm, which has quadrupled in size over the last 13 years and has vastly expanded its Air & Sea freight and 3PL Warehousing divisions, despite increasing global economic volatility.
On 3 March, Europa Worldwide Group hosted industry leaders, journalists and broadcasters at its Kent headquarters for the official launch of its new strategy, alongside the unveiling of liveried vehicles carrying the “Powered by Better” branding.”
A Model for Frictionless Trade
Since the implementation of post-Brexit trade rules in 2020, Europa’s road freight division has moved double the volume of goods of its nearest competitor, transporting ?11.2bn worth of products between the UK and the EU. This achievement is anchored by Europa Flow, the company’s pioneering “frictionless” delivery solution, powered by a proprietary software system, that eliminates customs delays for SMEs and global corporations alike.
Recognised as providing a new paradigm for logistics companies moving goods between the UK and the EU, Europa’s customers credit Europa Flow with ensuring their businesses continued operating smoothly during a period of acute disruption.
“The last six years have been a litmus test for the UK logistics sector,” said Andrew Baxter, CEO and Owner of Europa Worldwide Group. “While others saw obstacles, we built bridges. Moving ?11bn worth of goods in such a complex climate proves that with the right innovation, British exporters remain resilient and competitive.”
The ‘Powered by Better’ Manifesto
The new brand identity, featuring striking new vehicle livery, emblazoned in Europa’s instantly recognisable red and white colourway, is more than a visual update. It represents a commitment to delivering three core pillars, which the company unveils today: Smarter Solutions, to Wow every Customer, and Always Win on Value.
“‘Powered by Better’ perfectly communicates our DNA,” Baxter continued. “In logistics, you cannot settle for second best. We work relentlessly to find the marginal gains that give our customers a market-leading edge. As we celebrate 60 years since our founding in 1966, we aren’t just looking back at our heritage – we are asserting our role as the company-of-choice for the next generation of global traders.”
