Logistics robotics to shape the future of the industry

With its headquarters in Chorley, Lancashire, Rainbow Dynamics offers a range of state-of-the-art supply chain……
Large automated warehouse interior with tall shelves, robotic arms, and forklifts - Logistics Buyer

Share this article:

The launch has been announced of a new UK-based robotics and automation company which is focused on the design and build of sustainable robotic load handing and parcel sortation solutions for logistics warehouses, parcel handling facilities, manufacturing sites and e-commerce fulfilment centres.

With its headquarters in Chorley, Lancashire, Rainbow Dynamics offers a range of state-of-the-art supply chain robot technology including:

  • A mid-market autonomous mobile robot suitable for an almost limitless range of applications, from transporting a product during the manufacturing process between assembly-line workstations, to sorting foodstuffs into the most efficient shop-ready picking sequence before they leave a grocery DC.
  • A robotic pallet and roll-cage handling forklift with a 1,500 kg load capacity. Rainbow Dynamics’ robotic lift truck eliminates the need for a dedicated worker to transport roll cages and palletised loads around the loading bay – thereby freeing up personnel for other more profitable duties within the store.
  • A flexible automated storage and retrieval shuttle designed for picking and putting-away palletised loads within high density racking schemes. The pallet shuttle makes maximum use of the storage space available within a building and delivers ultra-efficient throughput speeds and picking accuracy. Its modular design makes it ideal for those warehouses that operate within B-2-B supply chains.

In addition, a brand-new product – a tote-handling goods-to-person order picking system based on Rainbow Dynamics’ pioneering ‘RackBot’ technology, will be introduced later this year.

All component parts used in the manufacture of Rainbow Dynamics’ original equipment are made in Europe and conform to the required CE standards.

At present original equipment is manufactured abroad, but Rainbow Dynamics plan to start assembling products in-house at the earliest opportunity. Indeed, the company expects to announce the opening of a new UK assembly facility within the current year.

Rainbow Dynamics’ founder and CEO, Alfred Chen, has an ambitious vision and positive plans for the growth and development of the company. He comments: “We have an impressive product portfolio and are adding to it all the time. We are focused on the new generation of innovative and low CapEx autonomous mobile robot technology.  Rainbow Dynamics’ robots do not require any costly fixed infrastructure, which means they are scalable and gives them the flexibility to adapt to the user’s changing requirements. And, because they are straightforward to commission and install, they are easily introduced within existing storage facilities.”

He continues: “This is a great time for Rainbow Dynamics to start up in the UK supply chain robotics market. For many reasons – not the least of which is the sustained impact that the shortage of lift truck operators and general warehouse personnel is having on logistics companies’ ability to recruit experienced and reliable staff, there is a real appetite throughout the logistics industry for robotic handling solutions.

“It isn’t just the biggest players that are embracing the technology. Due to developments in both hardware and software the benefits of robotic solutions are within financial reach of SME businesses too. And, with our ‘Robots as a Service’ (‘RaaS’) finance option, users can minimise their upfront investment commitment and incorporate ongoing maintenance and service regimes into an agreed monthly fee.”

Read more news and exclusive features in our latest issue here.

Never miss a story… Follow us on:
International Trade Magazine
 @itm_magazine
 @intrademagazine

Media Contact
Joseph Clarke
Editor, International Trade Magazine
Tel: +44 (0) 1622 823 920
Email: [email protected]

About Logistics Buyer

International Logistics Buyer is the leading authority in global logistics and supply chain content, delivering expert news, in depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the logistics sector.

To submit an article, or for sponsorship opportunities, please contact our team below.

Bethany Kellock Picture

Bethany Kellock

Editor

Mason Ponti Picture

Mason Ponti

Sales Manager

Afua Akoto Picture

Afua Akoto

Marketing Manager

Related News

Daniel Allin, Chief Product and Innovation Officer, Diamond Logistics proudly displays one of the two bronze ECommerce Awards logistics-buyer.com

Diamond Logistics lands double bronze

Diamond Logistics shines at the 2026 eCommerce Awards, winning two bronze awards for delivery excellence and support.
Maritime Transport logistics-buyer.com

Maritime Transport deploys Renault Trucks E-Tech Ts

Maritime Transport embraces innovation with Renault Trucks E-Tech T to lead in zero-emission maritime transport solutions.
New, no waste RFID label printer logistics-buyer.com

New, no waste RFID label printer

The Brady i7500 redefines RFID printing: print and encode labels right the first time, with no waste and automation.
ICS expands collection of free practical resources logistics-buyer.com

ICS expands collection of free practical resources

The International Chamber of Shipping (ICS) has expanded its range of free resources available to the global maritime community.
Ocean Network Express Strengthens its Regional Structure in Asia Pacific and Africa logistics-buyer.com

ONE strengthens its regional structure

ONE announces key changes to its regional headquarters structure, enhancing decision making and operations across 15 markets.
Steve Smith, CEO at AfA logistics-buyer.com

AfA appoints new CEO

The Airforwarders Association has appointed Steve Smith as CEO, bringing extensive experience in aviation and logistics to AfA.
BIFA puts efficient trade at the heart of Labour Party Conference agenda logistics-buyer.com

BIFA focus on efficient trade at Labour Party Conference

BIFA hosted a significant discussion on UK trading borders, focusing on policy needs for secure and efficient trade.
Evri trials two-legged delivery robot logisitcs-buyer.com

Evri trials two-legged delivery robot

Evri introduces a two-legged robot for parcel delivery in Barnsley, designed to tackle obstacles and support courier operations effectively.
With 113 vehicles on display, the outdoor exhibition area was one of the highlights of InnoTrans 2026 logisitcs-buyer.com

InnoTrans 2026 sets attendance record

InnoTrans 2026 attracted global attention, showcasing new trends in rail freight and digital technology for logistics operators.
Cargo bikes logistics-buyer.com

Cargo bike use rockets in London

Cargo bikes are reshaping urban logistics in London, promoting efficiency while addressing the city’s diesel pollution problems.
Scroll to Top