WestJet Cargo is announcing the official launch of its newly revamped website, designed to provide an improved user experience, brand consistency, and a plethora of new features that cater to the needs of its diverse customer base.
The redesigned website, now live, brings a host of improvements aimed at making it easier for customers to access key services and information. With a focus on user-friendly navigation, the website ensures that popular tasks are streamlined, requiring fewer clicks. For instance, the “Track a Shipment” feature is now accessible directly from the homepage with zero clicks.
The key enhancements of the new website include:
- Improved UX/UI: The website’s interface has been revamped to reduce the number of clicks needed for key tasks, making essential information and services easily accessible from the homepage. The tracking feature is now a single-step process, enhancing efficiency.
- Brand Consistency: The new design reinforces its unique brand identity as the creative cargo airline.
- Highlighting WestJet Cargo’s people: The “Meet Our Sales Team” section shines a spotlight on the dedicated staff behind WestJet Cargo. The team is prominently featured throughout the website, reflecting the carrier’s commitment to personalized service.
- Product display: Each product is clearly showcased with comprehensive benefits, requirements, and FAQs, ensuring customers can quickly find and understand the services they need.
- Enhanced Pets service: We’ve tailored information specifically for non-cargo industry customers, including detailed visuals of kennels with guidelines, downloadable breed guidelines, and easily accessible rate information and requirements.
- Station information: Organized in intuitive tabs, station information is presented with engaging visuals for easy navigation.
- Upcoming Features: Continuous updates and improvements will be enhancing customer experience.
Kirsten de Bruijn, WestJet Cargo Executive Vice President, commented: “We are proud to launch our new website, which represents a significant step forward in enhancing our customer experience. Our goal has always been to provide the best service possible, and this new platform allows us to do just that. With a user-friendly interface, improved access to key services, and a distinct brand identity, we are confident that our customers will find the new website to be a valuable resource for all their cargo needs.”
The website design and UX were proposed by Lemon Queen.
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