Hand Media International has confirmed the full rebrand of International Trade Magazine (ITM) under its new name, International Logistics Buyer, marking a strategic shift that reflects the publication’s long-standing authority in global supply chain reporting and its commitment to serving a rapidly evolving logistics sector.
The rebrand strengthens the title’s focus on logistics, freight, supply chain management, warehousing, transport technology, and international trade infrastructure. After more than twenty years in the market, the magazine’s repositioning sharpens its editorial direction to meet the information demands of an industry undergoing structural, technological, and regulatory change. Its global circulation of over 17,000 and extended readership of 51,000 positions the title as one of the most established and influential logistics publications worldwide .
As part of the relaunch, Hand Media International has made significant new investment into the brand, including a redesigned digital platform at https://logistics-buyer.com/. The new website has been built to prioritise clarity, navigation speed, and a tactile user experience. It delivers an integrated environment for daily news, sector insight, thought leadership, interviews, and product intelligence across the entire supply chain.
The new platform also paves the way for an expanded membership ecosystem. From 2026 onward, International Logistics Buyer will introduce member benefits designed to support professional development, sector knowledge exchange, and community engagement. These additions will offer subscribers enhanced resources, early-access content, and networking opportunities, reinforcing the publication’s role as a central knowledge hub for logistics and supply chain professionals.
Jon Pittock, Publisher at Hand Media International, said: “This relaunch is a natural and necessary progression for a title with more than two decades of heritage. Logistics is no longer a supporting function in global trade; it is the strategic core. By sharpening our editorial purpose, investing in our digital infrastructure, and expanding the services we offer readers, we are positioning International Logistics Buyer to lead the conversation on the future of supply chain resilience and innovation. The response from industry has already been extremely positive, and we are excited to deliver a platform that genuinely reflects the needs of our audience.”
International Logistics Buyer will continue to deliver rigorous, practical, and sector-focused reporting across all logistics and supply chain verticals in print, digital and events, ensuring that its readership remains informed, connected, and equipped to navigate a complex and highly competitive global marketplace.
