Half of warehouse operators struggle to forecast demand

A new survey commissioned by ProGlove, player in wearable barcode scanners, has identified the ongoing struggles of warehouses trying to predict demand patterns accurately. Of those surveyed, just 39% of respondents felt they could accurately predict trends and activity for the holiday season.

Forecasting demand is one of the cornerstones of successful warehouse management. Yet, 51% of respondents stated that forecasting demand was their biggest inventory management concern. In order to forecast demand accurately and avoid stock surplus or shortfalls, organisations need a predictable logistics landscape. Unfortunately, 2022 was not a year for predictability, and 2023 is already continuing on a similar trajectory. The war in Ukraine, inflationary pressures and the impact of the Covid outbreak in China on global supply chains are just a few factors creating an uncertain environment for warehouses this year.

1 in 5 (19%) respondents stated they weren’t prepared for the peak holiday season in 2022. Looking ahead, less than 2 in 5 (38%) expect supply chain issues to be largely resolved next year. The research, therefore, demonstrates that warehouses must develop resilience to counteract what is expected to be a turbulent year ahead. Instead of focusing on the external factors they can’t control, organisations need to look at their internal operations and focus on what they can control.

Building resilience in the warehouse

When asked whether they felt adequately prepared for the changing retail patterns of the peak holiday season, just 12% of those surveyed said they felt ‘very prepared’. Employees are looking for the tools to build preparedness from the shop floor to the C-level. By factoring external instability into their operations as a constant, businesses can move beyond fretting and look to building advanced solutions.

Ilhan Kolko, CPO of ProGlove, commented, “Resilience comes from a well-equipped, motivated and safe workforce with transparent and extensive knowledge of their roles and processes. Investing in human-centred technology, and seeking out efficiency gains built around the human worker, can provide the stability warehouses are looking for. The findings in our survey confirm what has been self-evident to those in the warehousing and logistics industry for a few years. External factors are wreaking havoc on the ability of businesses to predict demand and prepare for new challenges. Organisations need to focus on building agile and efficient processes through data-driven insights into the internal workings of the shop floor. Building certainty in the warehouse protects from uncertainty outside of it.”

To read more news and exclusive features see our latest issue here

Never miss a story… Follow us on:
LinkedIn International Trade Magazine
Twitter logo @itm_magazine
Facebook @intrademagazine

Media Contact
Anna Wood
Editor, International Trade Magazine
Tel: +44 (0) 1622 823 922
Email: editor@logistics-buyer.com

About Logistics Buyer

International Logistics Buyer is the leading authority in global logistics and supply chain content, delivering expert news, in depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the logistics sector.

To submit an article, or for sponsorship opportunities, please contact our team below.

Chris Lingham image - Fire Buyer

Chris Lingham

Group Sales Manager

Afua Akoto picture - Fire Buyer

Afua Akoto

Marketing Manager

Read the Latest Issue

Logistics Buyer Magazine Mockup

Follow us on LinkedIn

Follow us on LinkedIn

Click Here

Advertise here

Reach decision makers and amplify your marketing

Advertise here

Click Here

Related News

Supply Chain

The Pathway to Economic Prosperity 

Bryn Heimbeck, President and Co-Founder of Trade Tech Inc., explores how global trade drives…
Logistics Buyer

International Trade Magazine Rebranded to International Logistics Buyer

Hand Media International has confirmed the full rebrand of International Trade Magazine (ITM)…
Geodis

Südzucker Polska S.A. chooses GEODIS as strategic warehousing partner

Südzucker Polska S.A., part of Südzucker A.G., Europe’s largest sugar producer, has selected GEODIS…
GEODIS

GEODIS Wins Logistico dell’Anno 2025

GEODIS, a transport and logistics services provider, was announced the winner of “Logistico dell’Anno 2025…
GEODIS

GEODIS enhances supply chain capabilities in Poland

GEODIS is substantially expanding its presence in Poland through an extended partnership with…
Dan Cook

Europa Road breaks ground with UK – Portugal freight service

Europa Road, already leading the market with daily services to more key European destinations than…
Arthur

Logistics UK Names Arthur Gribbin as Engineering Policy Lead

Logistics UK, a UK business group and trade association representing the logistics industry, is…
Simon Geale

Simon Geale, Proxima, Shares Thoughts on Tariff Reduction Announcement

Following President Trump’s announcement of tariff reductions and the removal of rare earth export…
CEVA

CEVA Logistics receives EcoVadis Gold Medal

CEVA Logistics, a global leader in third-party logistics, has received a Gold Medal score of 81 for its…
Natasha Linhart

The Innovator – Natasha Linhart

Natasha Linhart, CEO of Atlante, shares how private label innovation, sustainability, and smarter…
Scroll to Top